Up Next
In The Room: PR Events Workshop
🗓 Date: March 27, 2025
⏰ Time: 7:00 - 9:00 PM EST
📍 Virtual Workshop
In the world of PR, being “in the room” isn’t just about your guest-list… it’s about influence, strategy, and execution. In The Room is a practical 2-hour virtual workshop designed for Event creators, PR professionals, and Brand strategists who want to sharpen their skills in curating and navigating high-profile events.
From red carpets to brand activations, you’ll learn the who, what, when, and why behind successful event relations, ensuring that every moment aligns with strategic goals and creates lasting impressions.
What You'll Learn:
✔ The Guestlist: Who belongs in the room? Identifying key stakeholders, media, talent, and influencers that elevate an event.
✔ The Experience: What makes an event impactful? The elements that turn an event from ordinary to unforgettable.
✔ The Strategy: When does PR strategy come into play? A breakdown of pre-event, on-site, and post-event execution.
✔ The Results: Why event relations matter? The role of events in shaping brand narratives and building lasting connections.
What to Expect:
Expert insights on best practices for media, guest management, and event storytelling.
Real-world case studies from successful events.
Actionable takeaways to apply to your own event and PR strategies.
Interactive Q&A to get your event-relations questions answered.
Whether you're an aspiring Publicist or newly stepping into the world of events, this workshop will equip you with the tools to ensure you’re not just planning the event, but that the right people are in the room where it happens.
“Hi! I’m Sofia, your PR Strategist.”
After nearly 10 years in the PR Industry working with startups, retailers, expert publicists, and more… I’ve learned how to simplify and navigate the ever changing (and often confusing) landscape of PR to grow brand reach organically.
Simply put: Strategy is my thing, and it can be yours too! Let's build together.
Reviews
“Hey Sofia!
I just wanted to reach out and say thank you! I have been using the skills I learned in the SMTPR Foundations of PR on my new position as a Talent Coordinator.
This is my testimonial to say the course really changed how I view and approach pitches. I hope you continue to provide your knowledge to others starting to work in Marketing and PR!” - Kenya M.
“During my internship with SMTPR, I enjoyed learning the most. Even though my internship was only three months, I learned more in those three months than I did in a classroom.” - Jhayce S.